Toaster Strudels have actually been around since 1985, but it wasn’t until 1994 that Pillsbury made a big push behind the marketing which was essentially one giant smear campaign against Pop Tarts. They boasted flaky crust, juicy filling, and do it yourself icing. The Pop Tarts people, face in hands and presumably weeping, had to admit they were right. It was delicious.
Ah, the 90’s, when dessert was part of a complete breakfast.